Lexington, Kentucky, is the "Horse Capital of the World" for many reasons. When they partner, they can use their relationship to pursue their mutual commonalities together. In addition to this, Sister Cities may often have something in common (a common industry, a common travel route, a common interest, etc). Then, more direct routes from their respective airports opened up and have led to a more direct connection, both metaphorically and physically. One of the more notable ones is Lodz, Poland (I think) and Chengdu being sister cities, which led to the first direct train route being built between the two cities, allowing for a lot more trade to happen between the region and Chengdu, which being a Tier 2 city, did not get some of the benefits cities like Beijing or Shanghai were privy to.
They provide opportunities for students and other citizens with potential to visit schools and universities in their partner to help foster studying abroad and communication that, again, they will hope will foster economic connections and benefits later. It helps to foster a bond that will hopefully reap economic benefits sometimes in the near future. The sister city program is a way for smaller cities (usually not Tier 1, which was a lot less until a few weeks ago) to get their name out in a country or region by pairing with another city in some way or another, promising better rates and opportunities for business, investors, entrepreneurs, and other notables between the two cities. I do a lot of translation work for news articles and documents for this in China, so my scope will be limited to China and some of its own cities and their sister cities.
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